Website Stress Test
Website stress test enables you to know where you are going wrong as far search marketing efforts are concerned. Google defines some parameters that must be taken care of while managing a website, so that it can rank higher up in the search results.The content of a website, according to Google, must be thoroughly engaging and must add value to the users. The searcher intent and requirements must be taken into consideration while working on the content of your website. Adding images, infographics and videos in the site content help in improving the level of engagement along with search rankings.
Adding new and interesting stories on the website adds to loyal audiences, thus improving the return visits on the site.Increased user engagement also leads to lower bounce rate on the site improving search signals for Google.A Robots.txt file is useful to get the search engines to index only those page which are relevant for search. The website must be made mobile responsive, so it can reach out to a larger audience.A regular website stress test, helps in getting the site rankings to improve and get incremental traffic on a regular basis.