Value of Mobile SEO Strategy
Mobile Internet is going through the roof and has seen exciting growth in the last couple of years. With a number of people switching to smartphones and tablets the popularity of mobile websites has increased. From browsing the web to social networking users are doing it all with their hand held devices. If you are running a mobile website one of the things that you need to focus on is SEO. It is quite an irony that most businesses are spending thousands of dollars for their website optimization and leave the mobile website unattended. Thus to add value to your mobile website you need to immediately work on mobile search engine optimization.
Mobile SEO and Web SEO
Mobile SEO is a completely different territory compared to the web SEO and your strategy has to take the factors that affect mobile SEO into account. Opting for a desktop based strategy will do little good to the online visibility of your mobile site. Mobile search engines have different algorithms and bots compared to desktop versions. Your website is often ranked on how well it fits into the browser of different smartphones. So your core strategy as far as mobile SEO is concerned should be to develop a website which loads the content fast and easily fits into different handsets easily. It should be able to detect the type of device being used and render a version of the website accordingly.
Google Mobile Keyword Tool
One of the important tools which can aid you in mobile SEO is the Google Mobile Keyword tool. This allows you to do a quick check on the most searched keywords in your web site and optimize them for higher search volume. It works similar to the desktop version of the keyword tool and gives you a complete competition analysis of the keywords. You will know the search volume of each and every keyword used. It is important to keep in mind that mobile users don’t have the liberty to type long key phrases easily and thus the keywords which need to be targeted should be short in nature. For example it could be SEO for ‘search engine optimization’ and CMS for ‘content management system’.
It’s clearly early days in the evolution of the mobile web and you can increase the visibility of your mobile website by submitting your website to all of the most relevant portals, directories and business listings services as these places are also extremely important sources of mobile traffic. This will ensure that the search engine spiders easily find your mobile website which will add to the number of visitors. Since a large majority of mobile searches are location specific you need to keep this thing in mind while optimizing a website. You need to present the content in a more appealing way to the user based on his/her location for greater flexibility.
Mobile search engine optimization is still a virgin territory and very few web development firms around the world have mastered the art of optimizing a website for the smartphones and tablets. You need to be extra careful while hiring the services of a web development firm for this job. Make sure you look at their portfolio which will give you a sense of the work they have done in the past. It can be baby steps in mobile SEO but the truth is most development firms have taken baby steps in this territory. Do not ignore mobile SEO at any cost as the pace at which mobile Internet is growing it won’t be surprising if it leaves desktop Internet behind in the race.
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