Mobile eCommerce More Personalized and Beyond eCommerce
E-business has become a huge hit in the last decade and showing a double digit growth for the past many years. So far most desktops and laptops have been the preferred devices for users when it comes to shopping online for products and services. But there has been a paradigm shift recently with mobile phones and tablets are fast becoming the preferred way of accessing the Internet. In such a market scenario most businesses are trying to position themselves favorably with mobile ecommerce. It won’t be wrong to say that ignoring mobile e-commerce would be one of the costliest mistakes for any business in today’s world.
There is however one major difference between a traditional ecommerce model and the one being adopted on the mobile platform. M-Commerce as mobile e-commerce is popularly known as is more personalized and caters to the niche demands of the users. The users don’t need to look for products and services like a desktop website rather their interest are catered to them. M-commerce inherits this personalized trait from the mobile devices which are highly personal in nature. It is a much more advanced territory and beyond the normal ecommerce websites that you come across every day.
The mobile ecommerce platform needs to be visually attractive as well as technically robust to make users shop for products and services. You need to devise a solution according to the customer’s preference sometimes having concrete knowledge of the user preferences while on most occasions you need to work it out through thorough research and analysis. Apart from this you need to keep track of all the user preferences and ensure that your returning visitor has a homely feeling when he or she visits the website again.
Why Personalization Is Important?
Unlike a desktop user a mobile users doesn’t have the flexibility to browse through large websites. Thus to increase the conversion rate you need to make sure that the products and services showcased should attract their immediate attention. You need to also realize that the percentage of ‘window shoppers’ in m-commerce is negligible compared to traditional ecommerce website. Thus offering them products and services they are looking for ensures faster sales and higher revenue. The mobile e-commerce website needs to be highly flexible to cater to an wide array of devices being used to access the website.
How To Cash in on Mobile e-Business?
One of the most popular means to cater to the interest mobile ecommerce is by creating mobile application for different platforms such as BlackBerry, Android, IPhone, Windows etc. This is the technique that is being accessed by most businesses which are trying to get a hold over the ecommerce market over the mobile platform. These platforms are highly flexible and smart allowing you to easily manage a e-business over the mobile phones. Your online store can be customized to meet the exact demands of your business keeping the interest of your visitors in mind. These applications can be marketed through a number of platforms easily giving you the competitive edge over your business rivals.
To create a highly personalized mobile e-business model which takes your business beyond e-commerce you will need developers who have sound knowledge in designing and developing solutions for the mobile platforms. This is an emerging territory which is being explored with new trends and techniques coming in and thus the developer you hire needs to be in sync with the latest happenings in the industry. Most businesses are yet to take to mobile e-business and gaining a head start will give you an edge in the market.
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