CMS and Ecommerce: Perfect Sales Driver
Perfect Sales Driver
E-commerce done in the right way is very effective; sometimes effective enough to give brick and mortar a run for their money. As an online shopper, you might grow apprehensive about purchasing mainly because you cannot see or feel as you do in physical stores. A well designed and functional e-commerce website gives the buyer an experience similar to the one that he is used to in a physical store. UX User Experience tops the list in the e-commerce trends for 2014. The others being Social and Content Marketing, Personalization and Localization, Shipping, and Mobile Payment.
But to have all the above in your e-commerce website is a challenge without a CMS. Traditionally e-commerce sites comes equipped with namesake CMS functionality, hence there is always a divide with respect to conversions, user-experience and managing of the site. Your website ends up with less commerce capabilities or less CMS capabilities. Having both capabilities in your website can be a reality when you integrate CMS with your e-commerce site and benefits are forthcoming.
Uninterrupted and Consistent User Experience
Your customer lands on your site > Browse through the products > Decides to buy and makes the click. <|> Next he is directed to another site where he makes the purchase. There is a break in the flow – a major blow to user experience. He might face difficulties in reviewing his purchase or going back to the selection page. The solution is to coherently integrate your commerce and content in the same site. Thus providing your customer an experience akin to being in a physical store.
Content and Commerce Working in Unison
The triggers to buy is nothing, but the content. Even before deciding on what to buy, your customer goes through all the information on your site. Your visiting customers’ browsing patterns/history are pointers as to what they are looking for. Your content if provided with links can take your customers to more informative details about the products and prompt him to buy it. The product suggestions provided at the perfect visible areas is the key for higher sales.
Here your site’s navigation plays a major role. Using breadcrumbs to assist your customer with his current position is a great way to improve usability. Easy to use navigation schema including multiple ways to explore a website by categories, relevance or price, etc goes a long way in helping your customer find the right product. Remember to include more pictures and less text. And all these centered on the page for better visibility.
User Experience has gone Mobile
Website designers have taken good notice of the influence of mobile in purchase decisions. Designers have now started adopting a mobile first strategy as conversions has seen a spike from mobile users. This calls for having a coherent user experience across devices, screen size and not just platforms. Making your site ready for any user from diverse environment is possible with CMS integration. One site for different users is an answer to lot of issues pertaining to maintenance, costs and resource allocation. This indirectly propels your conversion rates. Thus CMS optimizes your e-commerce website.
Having said so, have an experienced CMS solutions provider to rightly suggest you the best suited CMS for your e-commerce needs. Get in Touch with the experts at MarkupBox for CMS website development requirements.