Perfect Sales Driver

CMS and Ecommerce: Perfect Sales Driver

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Perfect Sales Driver

E-commerce done in the right way is very effective; sometimes effective enough to give brick and mortar a run for their money. As an online shopper, you might grow apprehensive about purchasing mainly because you cannot see or feel as you do in physical stores. A well designed and functional e-commerce website gives the buyer an experience similar to the one that he is used to in a physical store. UX User Experience tops the list in the e-commerce trends for 2014. The others being Social and Content Marketing, Personalization and Localization, Shipping, and Mobile Payment.

But to have all the above in your e-commerce website is a challenge without a CMS. Traditionally e-commerce sites comes equipped with namesake CMS functionality, hence there is always a divide with respect to conversions, user-experience and managing of the site. Your website ends up with less commerce capabilities or less CMS capabilities. Having both capabilities in your website can be a reality when you integrate CMS with your e-commerce site and benefits are forthcoming.

Uninterrupted and Consistent User Experience

Your customer lands on your site > Browse through the products > Decides to buy and makes the click. <|> Next he is directed to another site where he makes the purchase. There is a break in the flow – a major blow to user experience. He might face difficulties in reviewing his purchase or going back to the selection page. The solution is to coherently integrate your commerce and content in the same site. Thus providing your customer an experience akin to being in a physical store.


Content and Commerce Working in Unison

The triggers to buy is nothing, but the content. Even before deciding on what to buy, your customer goes through all the information on your site. Your visiting customers’ browsing patterns/history are pointers as to what they are looking for. Your content if provided with links can take your customers to more informative details about the products and prompt him to buy it. The product suggestions provided at the perfect visible areas is the key for higher sales.

Here your site’s navigation plays a major role. Using breadcrumbs to assist your customer with his current position is a great way to improve usability. Easy to use navigation schema including multiple ways to explore a website by categories, relevance or price, etc goes a long way in helping your customer find the right product. Remember to include more pictures and less text. And all these centered on the page for better visibility.

User Experience has gone Mobile

Website designers have taken good notice of the influence of mobile in purchase decisions. Designers have now started adopting a mobile first strategy as conversions has seen a spike from mobile users. This calls for having a coherent user experience across devices, screen size and not just platforms. Making your site ready for any user from diverse environment is possible with CMS integration. One site for different users is an answer to lot of issues pertaining to maintenance, costs and resource allocation. This indirectly propels your conversion rates. Thus CMS optimizes your e-commerce website.

Having said so, have an experienced CMS solutions provider to rightly suggest you the best suited CMS for your e-commerce needs. Get in Touch with the experts at MarkupBox for CMS website development requirements.

Avatar for Justin Spencer


Justin Spencer is a technology enthusiast. He loves to read the latest blogs on technology and design. He has a keen interest in small business and web development. Connect with him -

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8 thoughts on “CMS and Ecommerce: Perfect Sales Driver

  1. Avatar for Justin Spencer
    Justin Spencer

    Great read. There is a very important point that you have added that more and more people are shifting from computers to smart phones and laptops. So, in order to maintain the user experience in different dimensions is also an important and CMS is a right choice to do that.

    25th February 2015
  2. Avatar for Justin Spencer
    Justin Spencer

    An e-commerce website have many functionalities involved in it from displaying the products to order, delivery, order tracking, retun, payment, etc. To keep a close eye on all these CMS would be a great choice. You have explained the need of a CMS beautifully.

    24th February 2015
  3. Avatar for Justin Spencer
    Justin Spencer

    Content management system is must for a person who is not into coding and yet wants to open a website. And in case of e-commerce one should definitely use a CMS as it involves many complications and if you are not having a large team of developers than CMS is substantial tool for you.

    12th February 2015
  4. Avatar for Justin Spencer
    Justin Spencer

    A Content Management System is an important tool as it saves a lot of time in maintaining and managing the website. And in case of e-commerce website there is a lot that has to be managed like orders, payments, delivery, etc. So, CMS and e-commerce website go hand in hand.

    5th February 2015
  5. Avatar for Justin Spencer
    Justin Spencer

    Agree. CMS is an important companion for e-commerce. As there are a lot of things that one has to take care of while developing an e-commerce website. In such case CMS would be of great help.

    3rd February 2015
  6. Avatar for Justin Spencer
    Justin Spencer

    Its a good and useful information that you have provided. Creating an e-commerce website is a tough task. But, with the help of CMS it seems like it can be done with some ease.
    Thanx Justin

    27th January 2015
  7. Avatar for Justin Spencer
    Justin Spencer

    Excellent pieces. Keep writing such kind of info on your site. Im really impressed by your blog.
    Hello there, You’ve done a fantastic job. I’ll certainly digg it and in my view suggest to my friends. I am sure they’ll be benefited from this website.

    22nd January 2015
  8. Avatar for Justin Spencer
    Justin Spencer

    Hello to every one, it’s actually a fastidious for me to pay a quick visit this web page, it consists of precious Information.

    13th January 2015

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