A Small Tutorial to Improve Website SEO with PSD to HTML Conversion

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Search engine optimization or SEO plays a pivotal role in the success of a website. This technique involves optimizing the content and codes of the website to attract search engine crawlers and rank high on the search engine results pages. One of the ideal ways of optimizing your website is to choose PSD to HTML conversion technique. Here the design file is first created in Photoshop upon which you convert PSD to CSS/HTML to achieve high performance on the search engines. Here is a small tutorial which will guide you in creating a search engine friendly website using this technique.

Hand Code Your Website

First and foremost your website’s codes need to be flawless. To ensure this you need to hand code your website as this helps you keep the code clean which attracts search engine crawlers. There are a number of WYSIWYG editors in the market but in most cases their coding can be termed as sloppy as they often contain bugs. This dents your performance on the search engines.

Use Semantic Coding

It would be wise to go in for semantic coding where all elements in your website such as the content, the header, the images etc. are defined making it easy for the web spiders to index them faster and higher. This coding technique takes us back to the days of pure HTML coding and defines the different elements of the website rather than defining how they appear on the webpage.

Table Less Websites

Till about a few years ago most developers started using table based design as this allowed them to divide the website into different sections. However this technique hurts the website’s performance on the search engines. When you are designing a website from a Photoshop document you should also go for table less. You can use DIV based XHTML which gives you the same features as that of tables.

W3C Validation

Make sure your website undergoes W3C validation which allows you to get rid of errors in the coding and also validates the structure of the website. This validation ensures that your website complies with the latest standards of web development and adheres to the standard practices. W3C validation is a must if you wish to rank high on search engines such as Google, Yahoo and Bing.

PSD to CSS Conversion

This plays a significant role in improving the ranking of your website. Cascading Style Sheet adds to the uniformity of your website by specifying the color scheme, fonts, image sizes etc. on your website. CSS separates the content from the design element and irrespective of the size of the content the structure of the webpage isn’t altered. It also helps you keep the size of individual web pages low helping you reduce the load time of your website which adds to your SEO score.

Testing For Compatibility

Once the website has been developed you need to test it for its performance. Put it through a cross-browser compatibility test across all major browsers such as Internet Explorer, Firefox, Chrome, Opera and Safari. It needs to appear and function uniformly across all the browsers. If it doesn’t your website will lose out on the users as they will find it difficult to use your website.

You have seen how following a few tips in PSD to HTML conversion you can improve your website’s rankings. To cash in on these advantages you will need to hire the services of a good web development firm which can flawlessly convert PSD to HTML. They should have expertise in hand coding which helps you in making your website user-friendly along with search engine optimization. Go through the portfolios of such companies before you zero in on one that you want to hire for your project.

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Justin Spencer is a technology enthusiast. He loves to read the latest blogs on technology and design. He has a keen interest in small business and web development. Connect with him -

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