13 Tricks To Improve Your WordPress Site Speed
In the year 2006, Amazon reported that for every 100 milliseconds they speed-up their site, they see a 1% increase in their revenue. In an effort to enhance the web browsing experience, the king of search engine Google also announced that page speed was a consideration in how they rank search results.
Since then, there have been no shortages of case studies and statistics showing the benefits of websites having fast loading. Here are some stats showing advantage of fast page loading of websites:
73% of mobile internet users say that they’ve encountered a website that was too slow to load
51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error
38% of mobile internet users say that they’ve encountered a website that wasn’t available
47% of consumers expect a web page to load in 2 seconds or less
40% of people abandon a website that takes more than 3 seconds to load
A 1 second delay in page response can result in a 7% reduction in conversions
If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year
If you are a WordPress website owner and want to improve your website’s loading speed, then this article is a must read for you. Here are some tips and tricks to reduce the loading speed of your WordPress website:
1. Avoid Spam Comments On Your Website
All sorts of spam comments must be deleted on your website. You can also use an anti spam plugin to avoid unnecessary spam. This helps in getting your site speed back on track.
2. Choose the Right Theme
Choosing an appropriate website theme is important. A theme that does not weigh heavily on your site and also looks appropriate would be great.
3. Image Optimization
Many a times, the images added on a web page are heavier than the optimum size. This results in a slower load time for your webpage. Using the appropriate image editor tools to re-size and compress the images is an essential.
4. Use a CDN
With a CDN, content can be delivered to users more efficiently with the help of a network of servers on the web. These servers are chosen on the basis of proximity and response time. Using a CDN makes a significant impact on the load speed of your website.
5. CMS Updation
If you are using a CMS for your website, it is essential to update it on a regular basis. This is important for the site to load at an appropriate speed. Testing an update is important before making it live.
6. Don’t Overuse Plugins
Plugins are a useful way to share your content on social platforms and also do some basic SEO. There are a host of other features, that plugins help you with. To ensure that the site speed remains optimal, one must use only those plugins that are absolutely essential for the site.
7. Control the Number of Scripts on the Site
Use a very limited set of tools to track the visits on your website. Select the ones that you rely on and that’s all. Using too many tools will add more scripts on your site, which will pull down its speed.
8. Controlling HTTP Requests
Reducing the number of HTTP requests is an essential aspect of search engine optimization. Image requests can be reduced using CSS Sprites. CSS background image and background position elements can be used to combine the background images and reduce the number of HTTP requests. Remove any duplicate scripts in the website code to reduce the number of HTTP requests.
9. Redirects Should be Minimal
Multiple redirects on a site can add to the number of HTTP requests. Minimizing the redirects and adding only those which are absolutely necessary is essential.
10. Placement of Style sheets
Style sheets are helpful in improving the page load time of a website. Place the style sheets at the top of a document. The style elements enable the page elements to open progressively in a document. This gives an appealing look to a website as it opens in front of the user.
11. Optimize Database
Simply use the WP-Optimize plugin to clean up the unnecessary database in you WordPress database. This helps you remove the spam comments and deleted posts and keeps your site speed from falling.
12. Lazy load
With Lazy Load you can ensure the the images above the fold load (i.e. only the images visible in the visitor’s browser window), then, when reader scrolls down, the rest of the images begin to load. This saves bandwidth as well as improves speed.
The caching plugins from WordPress are very useful in improving the page load speed of the website. Most of these plugins are free and all you need to do is install and activate any one of them.
Markupbox provides the best PSD to WordPress services. These are search friendly and delivered on time. We ensure that the projects we deliver are optimized for load speed and give you the best results for your business.